Marketing Research, Global Edition, 9e (eBook) Edition_3 authors Plesha
$26.00
Description
authors Plesha
Analyze the data
including brands such as Apple
Publisher: McGraw Hill
incorporates recent academic and managerial thinking
Marketing Research, Global Edition, 9e (eBook) Edition_3 authors PleshaOverview: For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. ISBN: 9781292318097 Edition: 9 Publisher: Pearson Format: Digital AU Course: BMKT470
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