Marketing for Hospitality and Tourism, Global Edition, 8e (Revel) Course_BFIN213 AU Course: BINT443

AU Course: BINT443

is an introductory text for students who do not necessarily have an extensive mathematics background but who need to understand how statistical tools and techniques are applied in business decision making

The text uses core principles to introduce topics

and to build their confidence

and incorporates the Meeting and Business Events Competency Standards (MBECS)

Marketing for Hospitality and Tourism, Global Edition, 8e (Revel) Course_BFIN213 AU Course: BINT443Overview: Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best selling authors are known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for