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Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9e (eBook) Course_21SMCE411 Overview: Now in a fully

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Overview: Now in a fully revised and updated fourth edition

ISBN: 9780730300069

Publisher: Wiley

plentiful figures and illustrations

and award-winning textbook on social media marketing

Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9e (eBook) Course_21SMCE411 Overview: Now in a fullyOverview: Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. ISBN: 9781292411354 Edition: 9 Publisher: Pearson

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