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Marketing Planning & Strategy: A Practical Introduction, 1e (eBook) Course_16SMGB112 Contemporary Advertising has been revised
Marketing Planning & Strategy: A Practical Introduction, 1e (eBook) Course_16SMGB112 Contemporary Advertising has been revised
$19.50
Description
Contemporary Advertising has been revised to include the latest trends and industry disruptors impacting the world of advertising today
With over a million copies sold worldwide
the retail marketing mix
he explores recent innovations that have reinvigorated the field by providing the “big data” that makes machine learning so powerful – innovations such as GPS
Publisher: River Publishers
Marketing Planning & Strategy: A Practical Introduction, 1e (eBook) Course_16SMGB112 Contemporary Advertising has been revisedOverview: We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start ups like Starling Bank. ISBN:
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