Pure Styling Primer 200mls Pure Haircare The inside secret: Joico's Bio-Advanced

The inside secret: Joico's Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands

Deeply nourishes bleached

Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Shampoo to Nourish and Illuminate

Pure hair care range of styling products are balanced by nature to nurture all hair types

this oil enhances shine and preserves the vibrancy of your color

Pure Styling Primer 200mls Pure Haircare The inside secret: Joico's Bio-AdvancedPure Styling Primer is a rapid blow dry tonic used to extend style life, and cut blow dry time, leaving hair perfectly primed for styling. Pure hair care range of styling products are balanced by nature to nurture all hair types. All products in the range contain a unique blend of naturally derived organic extracts. 200mls Anti humidity heat protectant Sulphate, Paraben, Gluten Free & Vegan Friendly