OYA Permanent Colors - Level 10 Volume Shampoo All day scent

All day scent

Firm Hold - Matte Finish

expressive looks

58 shades for any color toning need

fortifying formula of the Indulge Collection’s Purple Truffle Shampoo expertly neutralizes brassy tones and rejuvenates blonde hues

OYA Permanent Colors - Level 10 Volume Shampoo All day scent* Gentle yet vibrant gray coverage formulations using only 10 volume for level on level or darker results * A comprehensive palette of 70 colors all capable of lifting and darkening up to 4 levels * 90 gram 3 oz. tubes offer more applications and savings vs competitors * 11 inter mixable series for endless possibilities * 4 series, specifically designed to cover 100% gray hair, no intermixing needed * 5 concentrates that can be combined with any OYA