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The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company Determine the appropriate type ofRobert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the companys history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think biggerthink globaland turn Disney into a stronger brand in international markets. Fourteen years later, Disney is