Alchemic Red Shampoo Natural Look while the formula adds elasticity

while the formula adds elasticity and hydration and protects the strand as you wash

and always pair with SPF in the morning

I reach for it when a client wants effortless

It’s the wash-day starting point I recommend for clients learning to work with their curls

I recommend it to clients whose hair takes a beating from heat

Alchemic Red Shampoo Natural Look while the formula adds elasticityThis is a color depositing shampoo for cool red hair true reds and cherry tones that lose their punch fast. Every wash refreshes the red, so your color stays saturated and vivid instead of fading toward a washed out pink between appointments. Swap it in for your regular shampoo once or twice a week lather, let it sit a couple of minutes, then rinse. Red is the hardest color to hold onto, and this is one of the best tools for it, hard Chicago water and