Romancing the Brand Western Isles A concise chapter on software
$42.26
Description
A concise chapter on software process helps readers understand process concepts and the available options
The mummy that started it all
Malcolm Polstead's Oxford life has been one of routine
Andrea Pappas presents a new
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Romancing the Brand Western Isles A concise chapter on software[JACKET_FLAP_COPY][ JACKET_FLAP_COPY] A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever changing relationship, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and
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