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Well-Being and Creative Careers Business & Corporate Economics and I am eager toThe creative industry's best kept secret? Burnout is part of the business model. The media and creative industries thrive on passion, but that passion often comes at a cost. Behind the glamour of journalism, filmmaking, games, music, advertising, and online content creation lies a growing crisisone of burnout, anxiety, substance abuse, and exhaustion. Why do so many creative professionals report feeling both deeply fulfilled and profoundly unwell?