PRIME Energy Lemon Lime 4PK Shopify Collective and silver

and silver

Eddie and Bruce Russell on a single whiskey

imaginative style remixes our expectations to create scenes and characters that inspire new fantasies

Conveying an incontestable sense of joy

Ask for it behind bars and reward yourself today

PRIME Energy Lemon Lime 4PK Shopify Collective and silverWe created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function. We dropped our first product, PRIME Hydration in 2022 and since then, we've continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you'll love. Weve been humbled by the process of creating a real brand & surpassing some of the biggest beverage